The (Scientifically Proven) Power of Pink

Anyone who knows me knows that pink is my favorite color. I’m naturally drawn to it and wear it often. I recently read Adam Alter’s book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave and found his research about the influence of color on perception quite interesting.

DRUNK TANK PINK (n) : A bubblegum-pink color; in the early 1980s, psychologists daubed jail cells with drunk tank pink paint and discovered that the color calmed aggressive prisoners.  Soon, enterprising football coaches began painting their visitors’ locker rooms with the same shade, hoping to pacify their opponents.  Buses painted their seats pink and discovered that vandalism rates declined; door-to-door charity workers wore pink shirts and their donations rose threefold.


I’m not sure that this necessarily translates to fashion, although a separate study showed that women who wore red in their online dating profiles generated more interest.

If you’re feeling stressed, you can click on over to the Pink Viewer for 15 minutes of pink relaxation.


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